About Sarah

I’m Sarah Edens, a finance educator, author, and entrepreneur. I share easy, actionable finance tips and wealth mindset secrets with my growing audience on LinkedIn, Instagram, YouTube, Facebook, TikTok, and via my newsletter. My popular YouTube videos have over 30,000 views, and I upload new educational content weekly.

I hold multiple certificates in personal finance from Indiana University's Kelley School of Business. Prior to founding Sarah Edens Financial in 2022, I worked in banking and insurance, as well as founding a concierge relocation company.

I help my clients level up their money by developing a wealth mindset and building strong finance skills. I work with them to identify their financial goals, develop a wealth mindset towards money, and master personal finance fundamentals such as budgeting, saving, and creating diversified income streams.